Industrial Design
Graphic Design
Brand Management
Program Management

To see complete case studies of my work go to:

Who is Bazza Design?

Bazza Design is me – Barry Hutzel.  I offer over 33 years of outstanding design experience in large corporate and small consultancy environments, managing creative teams and handling individual projects and product design.  I am a process driven designer with a proven track record for design success.  This is success not only measured in quality of appearance and features but also measured in economic terms.  Several of my designs have sold in the millions of products made, helping businesses I have worked for become successful strategically and financially. 

Design Process

I combine my design/business perspective with a proven product development process that produces amazing results.  My four phase creative design process is simple.                              

1 - Research  

2 - Concept

3 - Refinement

4 - Finalize

Investing in this process increases sales and produces ground breaking designs that set standards in the industry. 

Collaborative Network

It is true I am only one Industrial Designer but I am capable of scaling my operations through key collaborations with Engineering Firms, Model Making/Prototype Firms, Rapid Prototype Firms and other Industrial Designers that I have close relationships with.  If needed I can assemble a formidable product development team to handle most any project scale.

Featured Projects:

GameChanger drone shot front view.jpgLED Sports Lighting System

Designed for Qualite Sports Lighting. Full design support (Research through 3D phases for the product) for this award wining sports lighting system.  Designed brochures for the launch and oversaw the photography for the brochures.  

hand-held-meter-leo-in-hand- square.jpgOKO Lab - Hand Held CO2/O2 Meter

Designed for OKO Lab out of Italy.  Full design support from research through to 3D release.

Ergo Impact Footrest for sit_stand furniture.jpgErgonomic Foot Rest

Full design support from concept to 3D release of this multi-functional foot rest for the contract furniture industry. 


Namaste Task light 1.jpgNamaste                                              

Full design creation from research to prototype phases for this unique task lamp for the contract furniture industry.

10T model complete.458.jpgChiller Design

Dimplex Thermal Solutions expandable chiller design.  Full design support from research through to 3D release for this innovative product.

Modello Chair.jpgTask Chair

Design 3D surfacing support for Modello USA to surface this task seating product.

wireless_charger_for_web_1.jpgWireless Charging Station for Automotive Application

Designed for Fulton Innovation (a division of Amway). Full design support from concept through to 3D release. Featured at the 2011 CES show in Las Vegas.


Fluorescent Assay Visualizer 

Designed for Omega Medical.  Full design support from research through 3D release phases of this hand held device.

waste_cart.jpgOrganics Waste Cart

Designed for Cascade Cart Solutions.  Full design support from Research through 3D release for this innovative waste receptacle. 


CES Exhibit Design

Full design support from Research through 3D release for this exhibit for Fulton Innovation (a division of Amway).

methode_Vehicle_in_exhibit_space_2.jpgAutomotive Concept Model in 3D

Created for Methode Electronics.  Concept development and photorealistic rendering of this concept vehicle for use on Methode's corporate website.

Omega_medical_device.jpgHand Held Medical Device

Designed for Omega Medical.  Full design support from research through to hand held prototypes.

LM_6_for_web.jpgRear View Mirror with Added Features

Designed for Donnelly Corporation.  Complete design support from research though to production launch.  It's revolutionary design and assembly made it very cost effective.  During its run was made in the millions for various car manufactures.

Livewell_logo.jpgGHSP Benifits Wellness Logo and Branding

Designe for GHSP in Grand Haven, MI. Full design support from research through design to creating a standards manual for it's usage.

GRSS_grouping.jpgGRSS Corporate Brochure

Designed for Grand Rapids Spring & Stamping.  Graphic design, photography and print production support.

Donnelly Corporate Graphics.jpg

Donnelly Corporate Graphic Standards

Oversaw the design and development of this document.

faurecia_seating_for_web.jpgConcept Automotive Seating

3D and photorealistic rendering 

mapdome_light.jpgFord Automotive Map Dome Lighting

Full design support from research through production of this dome light ( first designed in the mid 90's and is still in production today). 

Tiara_seat.jpgBoat Fold Out Seating

Designed for Tiara Yachts. Full design support for this cool fold out seat.  Research through to full size working prototype was achieved.

IDSA_newsletter.jpgIDSA - Michigan Newsletter Special Edition

Graphic design and print production for this edition of the newsletter.  The issue was an award winning design featured in the design book:  Graphic Design on a Limited Budget.

IDSA_Michigan_newsletter_-_Special_Issue2.jpgIDSA Michigan Newsletter - Special Edition

Designed for Michigan Chapter of IDSA.  Was responsible for design through to print production.

Forever Baseball_logo only_2 color.jpg

Forever Baseball Brand Identity

Logo designed for Forever Baseball.

LVD logo.jpg

Laura Veldhof Photography Brand Identity

Designed for Laura Veldhof Photography to be used in a variety of ways including social media, shirts, posting imagery, etc.

Hutzel_Christmas_Card.jpgHand Made Hutzel Christmas Card

The 1996 version of my hand made Christmas card.  The design was featured in the juried book  Black & White and Two Color Design and the design competition publication Design Sense -Graphic Design on a Limited Budget. 


Aftermarket LED Lighting

Designed for Hamsar - a Toronto based producer of lighting for the aftermarket. Design from research through 3D release for this multi-use LED product. 


Cleats For Kids Identity

Designed for Cleats For Kids.  Design of logo and its application to a variety of items like shirts, banners, collection bins, etc.

TEDx_Macatawa_2013_small.jpgTEDxMacatawa Events

Was a co-organizer for the 2012 and 2013 TEDxMacatawa events that were held in Holland, Michigan . Managing the catering, graphics and props and post event party.

The Festival voice logo reversed on black.jpgThe Festival Voice Brand Identity

Designed for The Festival Voice to be used in a variety of ways including social media, shirts, banners, tents, flags, hat pins, etc.

To see full case studies of my work go to: